All other things equal, advertisements containing cute babies, sexy endorsers, and fear-inducing stimuli are typically attention grabbing and will likely yield greater recall.

You cannot imagine what sorrow and anger seize one’s whole soul when a great idea, which one has long and piously revered, is picked up by some bunglers and dragged into the street, to more fools like themselves, and one suddenly meets it in the flea market, unrecognizable, dirty, askew, absurdly presented, without proportion, without harmony, a toy for stupid children.

The truly solitary being is not the man who is abandoned by men, but the man who suffers in their midst, who drags his desert through the marketplace and deploys his talents as a smiling leper, a mountebank of the irreparable.

There’s only one way to have a happy marriage and as soon as I learn what it is I’ll get married again.

The pressure on young chefs today is far greater than ever before in terms of social skills, marketing skills, cooking skills, personality and, more importantly, delivering on the plate. So you need to be strong. Physically fit. So my chefs get weighed every time they come into the kitchen.