Marketing, when done well, is about story telling.

All other things equal, advertisements containing cute babies, sexy endorsers, and fear-inducing stimuli are typically attention grabbing and will likely yield greater recall.

As members of a social species endowed with large brains, we are natural-born marketers. Capitalism, the economic system that has elevated innumerable people out of abject poverty and misery, is founded on marketing. Everything that defines your daily existence has the indelible marks of marketing on it.

As a professor of marketing, I have a professional interest in examining how companies create integrated messages when communicating a corporate image.

An infinite advertising budget cannot counteract products that are disconnected from our biological heritage.

One piece of advice I often give young singers, including my son Vijay, is to not get sidetracked from their primary duty of learning music. This is the age of marketing and hard sell. Everybody wants instant results. But no amount of hard sell will prop you up if you don’t hone your craft.

I went to school for marketing for one year before I dropped out of college to make music

Advertising is legitimised lying.

Advertisements… contain the only truths to be relied on in a newspaper.

The internet is super smart. If you do something that is cool, that’s actually worth people’s time, then they’ll adopt it. If you do something that’s not cool and sucks, you can spend as many marketing dollars as you want, [they] just won’t.

Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it.

To me, marketing is about values.

Word of mouth is the most valuable form of marketing, but you can’t buy it. You can only deliver it. And you have to really deliver.

A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn’t marketing. That goes way beyond marketing.

Marketing and innovation make money. Everything else is a cost.

Marketing is the distinguishing, unique function of the business.

The aim of marketing is to make selling superfluous.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

There are only two things in a business that make money – innovation and marketing, everything else is cost.

Marketing is not a function, it is the whole business seen from the customer’s point of view.

The Macintosh may only have 10% of the market, but it is clearly the top 10%.

It will work. I am a marketing genius.

God will not be used as a convenience. Men or nations who think they can revive the Faith in order to make a good society might just as well think they can use the stairs of heaven as a shortcut to the nearest chemist’s shop

I believe that economics is based on scarcity of markets

Where there’s marriage without love, there will be love without marriage.

I’ve decided something: commercial things really do stink. As soon as it becomes commercial for a mass market it really stinks

There is probably a perverse pride in my administration… that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who’s occupied this office has to remember that success is determined by an intersection in policy and politics and that you can’t be neglecting of marketing and P.R. and public opinion.