Any tendency to design for design’s sake, to create a pattern within which the owner must live according to rules set by the designer, is headed for frustration, if not disaster

Any business owner can tell you that if their company isn’t performing profitably and up to standards, one of two things will happen: either you make changes to improve its efficiency, or a competitor will drive you out of business. Market forces have a way of cutting to the chase rather quickly.

The owners of this country know the truth: It’s called the American dream because you have to be asleep to believe it.