Histories are to educate, so that we understand better for ourselves and for motivation.

History consists, for the greater part, of the miseries brought upon the world by pride, ambition, avarice, revenge, lust, sedition, hypocrisy, ungoverned zeal, and all the train of disorderly appetite.

History is a pact between the dead, the living, and the yet unborn.

Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.