Marketing is the distinguishing, unique function of the business.

Absorb what is useful, discard what is not, add what is uniquely your own

You are here to do something you are uniquely created for. No one else can do it like you can, that’s why you’re here.

If there’s something that someone else can do, let them do it. If I couldn’t do it uniquely, let someone else do it and I would get back to the lab.