Back in the days when American billboard advertising was in flower [said Hemingway], there were two slogans that I always rated above all others: the old Cremo Cigar ad that proclaimed, Spit Is a Horrid Word-but Worse on the end of Your Cigar, and Drink Schlitz in Brown Bottles and Avoid that Skunk Taste. You don’t get creative writing like that any more.

Love alone makes heavy burdens light and bears in equal balance things pleasing and displeasing. Love bears a heavy burden and does not feel it, and love makes bitter things tasteful and sweet.