It used to be that you needed a $500-million-a-year company in order to reach a worldwide audience of consumers. Now, all you need is a Steam account. That changes a whole bunch of stuff. It’s kind of a boring ‘gee, information processing changes a stuff’ story, but it’s going to have an impact on every single company.

A store is just a collection of content. The Steam store is this very safe, boring entertainment experience. Nobody says, ‘I’m going to play the Steam store now.’