In order to create a little bit of confidence, start cooking with pasta. Pasta is phenomenal. Once you’ve cooked pasta properly for the first time it becomes second nature.
We launched it in the London branch – phenomenal sausages, incredible eggs, homemade baked beans, black pudding – and it’s something I wanted to bring to Dubai.
I don’t run restaurants that are out of control. We are about establishing phenomenal foot-holdings with talent.
I am a Woman Phenomenally. Phenomenal Woman, that’s me.