We’re going to do something that’s really unprecedented in the industry by launching the console in all three major markets for the same holiday. It’s never been done before.

I want, first and foremost, to help other artists, launch new names, and provide opportunities. I want to do for them what happened to me, but better

Were I to sum up the Basle Congress in a word- which I shall guard against pronouncing publicly- it would be this: ‘At Basle, I founded the Jewish State. If I said this out loud today, I would be answered by universal laughter. If not in 5 years, certainly in 50, everyone will know it.’

Astronauts are very professional and when they’re preparing for launch, they prepare for it as the most serious endeavor of our lives.

We launched it in the London branch – phenomenal sausages, incredible eggs, homemade baked beans, black pudding – and it’s something I wanted to bring to Dubai.

Defeat ends when we launch into another battle. Failure has no end: it is a lifetime choice.