Always keep learning and growing.

The key to success is perseverance.

It’s important to stay focused on the big picture.

Take the time to find and hire the best people you can.

Your mission is to change the world.

It’s better to be a pirate than to join the navy.

I feel like my job as CEO is always to be pushing people ahead.

The Star Trek computer doesn’t seem that interesting. They ask it random questions, it thinks for a while. I think we can do better than that.

I really like using my Samsung (005930:KS) tablet. I previously used the Motorola Xoom for a while and liked that.

Think big, start small, scale fast.

In order to do something great, you have to be willing to be misunderstood.

Great things are not done by impulse, but by a series of small things brought together.

If your business is static, you’re likely to have issues.

If we are not trusted, we have no business.

I can’t really comment on rumors.

The biggest risk is not taking any risk.

Find the leverage in the world so you can be truly lazy.

Sergey and I founded Google because we’re super optimisitc about the potential for technology to make the world a better place. Think about how many people are underserved by transportation today, like those with disabilities, and how self driving cars will transform their lives. Or the wasted time you sit in your car every day commuting to and from work. Or the deaths and injuries that could be avoided.

I like going to Burning Man, for example. An environment where people can try new things. I think as technologists we should have some safe places where we can try out new things and figure out the effect on society. What’s the effect on people, without having to deploy it to the whole world.

Success is not just about making money; it’s about making a positive impact.

Being innovative means being willing to take risks and embrace uncertainty.

Good ideas are not enough; you need to have the ability to execute them.

Many leaders of big organizations, I think, don’t believe that change is possible. But if you look at history, things do change, and if your business is static, you’re likely to have issues.

Our mission is to organize the world’s information. Clearly, the more information we have when we do a search, the better it’s going to work.

I have over 2 million followers now on Google Plus.

The world is full of people who want to make a difference. Find them and join them.

Every point in history has its unique challenges, but also its unique opportunities.

We chose it because we deal with huge amounts of data. Besides, it sounds really cool.

If you ask an economist what’s driven economic growth, it’s been major advances in things that mattered – the mechanization of farming, mass manufacturing, things like that. The problem is, our society is not organized around doing that.

As a precaution, we’re making machines extremely heavy with very tiny legs.

It’s not about what you know; it’s about how quickly you can learn.

My grandfather was an autoworker, and I have a weapon he manufactured to protect himself from the company that he would carry to work. It’s a big iron pipe with a hunk of lead on the head. I think about how far we’ve come as companies from those days, where workers had to protect themselves from the company.

You have to be ready to be laughed at.

Google will fulfill its mission only when its search engine is AI-complete. You guys know what that means? That’s artificial intelligence.

We don’t have as many managers as we should, but we would rather have too few than too many.

The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re a long, long ways from that.

The secret to success is to focus on the things you’re passionate about.

We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.

Have a healthy disregard for the impossible.

Don’t be evil- apparently people like it better than “Be good.

You have to be willing to fail, and you have to be willing to start over.

You know what it’s like to wake up in the middle of the night with a vivid dream? And you know that if you don’t have a pencil and pad by the bed, it will be completely gone by the next morning. Sometimes it’s important to wake up and stop dreaming. When a really great dream shows up, grab it.

We do lots of stuff. The only way you are going to have success is to have lots of failures first.

For me, privacy and security are really important. We think about it in terms of both: You can’t have privacy without security.

Computing is kind of a mess. Your computer doesn’t know where you are. It doesn’t know what you’re doing. It doesn’t know what you know.

Don’t be afraid to fail; be afraid not to try.

Basically, our goal is to organize the world’s information and to make it universally accessible and useful.

If you have a product that’s really gaining traction, the switch to becoming user-focused and thinking about how to monetize is not that difficult.

You treat people with respect, they tend to return the favor to the company.

We’re at maybe 1% of what is possible. Despite the faster change, we’re still moving slow relative to the opportunities we have. I think a lot of that is because of the negativity… Every story I read is Google vs someone else. That’s boring. We should be focusing on building the things that don’t exist.

I think it’s very important to have a sense of urgency. The world doesn’t wait.

I have a simple algorithm, which is, wherever you see paid researchers instead of grad students, that’s not where you want to be doing research.

We have a mantra: don’t be evil, which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful outcome.

You can be serious without a suit.

We can’t have democracy if we’re having to protect you and our users from the government over stuff we’ve never had a conversation about. We need to know what the parameters are, what kind of surveillance the government is going to do, and how and why.

We don’t want to just make money; we want to make a difference.

Especially in technology, we need revolutionary change, not incremental change.

I think as technologists we should have some safe places where we can try out new things and figure out the effect on society.

You never lose a dream, it just incubates as a hobby.

If we were motivated by money, we would have sold the company a long time ago and ended up on a beach.

Our goal is to make money by helping people, not the other way around.

Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the Web. It would understand exactly what you wanted, and it would give you the right thing. We’re nowhere near doing that now. However, we can get incrementally closer to that, and that is basically what we work on.

Great companies are built on great products.

It’s very hard to fail completely, if you aim high enough.

We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren’t that many things people use twice a day.

You should be thinking about what to do next, not about the things you’ve already done.

Big companies have always needed and cooperated in areas where it made sense.

Optimism is important. You have to be slightly crazy to be a startup founder.

Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.

Small groups of people can have a really huge impact.

The best way to predict the future is to invent it.

Invention is not enough. Tesla invented the electric power we use, but he struggled to get it out to people. You have to combine both things: invention and innovation focus, plus the company that can commercialize things and get them to people.

There are basically no companies that have good slow decisions. There are only companies that have good fast decisions.

Always work hard on something uncomfortably exciting.

You may think using Google’s great, but I still think it’s terrible.

You don’t need to have a 100-person company to develop that idea.

You have to combine both things: invention and innovation focus, plus the company that can commercialize things and get them to people.

Don’t be afraid to take a big step when one is indicated. You can’t cross a chasm in two small jumps.

Always deliver more than expected.

If you’re changing the world, you’re working on important things. You’re excited to get up in the morning.