• Country : Canada
  • Profession :Scientist
  • DOB: 1964-10-13
Details About Author:

Gad Saad (13 October 1964) , born in Beirut, Lebanon, is a Canadian evolutionary behavioral scientist known for his work in consumer behavior and the application of evolutionary psychology in marketing and business. Holding the Concordia University Research Chair in Evolutionary Behavioral Sciences, Saad has authored several books, addressing topics like human behavior, marketing, and consumer psychology, often emphasizing evolutionary theory’s role. He gained significant attention for his popular YouTube channel and podcast, where he delves into various aspects of psychology and evolutionary theory, discussing social issues and critiquing political correctness. His interdisciplinary approach has made him a prominent figure in understanding human behavior through an evolutionary lens.