Advertising ministers to the spiritual side of trade. It is a great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.

But I also say this: that light is an invitation to happiness, and that happiness, when it’s done right, is a kind of holiness, palpable and redemptive.