Christmas is a season which almost all Christians observe in one way or another. Some keep it as a religious season. Some keep it as a holiday. But all over the world, wherever there are Christians, in one way or another Christmas is kept.

We have a documentary film festival in Mexico. It’s really original. It’s called Ambulante, and it’s a film festival that travels around several cities in Mexico.

We seek festivals for two reasons – either to create buzz because it is a small film or to find unexplored markets outside India