Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today.

You don’t get to 500 million friends without making a few enemies.

Move fast, take risks, it’s okay to try big things you’re better off trying something and having it not work and learning from that than having not done anything at all.

Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they’re thinking and have their voice be heard.

I’d like to show an improved product rather than just talk about things we might do.

People love photos. Photos originally weren’t that big a part of the idea for Facebook, but we just found that people really like them, so we built out this functionality.

Companies face a handful of different risks, whether it is competitors or different market environments. But I think that people focus way too much on competitors and not enough on their own execution.

The companies that work are the ones that people really care about and have a vision for the world so do something you like.

I generally think if you do good things for people in the world, that comes back and you benefit from it over time.

People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people – and that social norm is just something that has evolved over time.

Mobile is a lot closer to TV than it is to desktop.

It is really important for us that people understand what the strategy is and that the real approach is to make everything social, not to build a vertical approach.

I don’t want to be in a situation where I have to leave some other commitment or worse I am rude and someone else has to support my stuff. I stopped coding for Facebook a while ago.

All of my friends who have younger siblings who are going to college or high school – my number one piece of advice is: You should learn how to program.

We’re very focused on making News Feed really good, making our photos experience really good, making messaging really good, and creating great location apps. That’s the nature of a platform business of our scale. Most companies that are relevant to us will have some overlaps in some competitive way.

I just want to make sure when I have kids, I can spend time with them. That’s the whole point.

Almost any mistake you can make in running a company, I’ve probably made

I’m here to build something for the long-term. Anything else is a distraction.

Our goal is to make it so there’s as little friction as possible to having a social experience.

The thing that’s been really surprising about the evolution of Facebook is – I think then, and I think now – that if we didn’t do this, someone else would have done it.

I do think that we’re gonna move towards this world where eventually you’ll be able to capture a whole experience that you’re in and be able to send that to someone.

Building a mission and building a business go hand in hand.

Simply put: we don’t build services to make money; we make money to build better services.

In a world that’s changing so quickly, you’re guaranteed to fail if you don’t take any risks.

In retrospect, I do think it’s fair to say that we were overly idealistic and focused on more of the good parts of what connecting people and giving people a voice can bring.

I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome.

If you actually do something you love it’s a lot easier and takes on a lot more purpose.

I don’t have an alarm clock. If someone needs to wake me up, then I have my BlackBerry next to me.

Video is growing very quickly on Facebook. A lot of people compare that to YouTube. I think that kind of makes sense. YouTube isn’t the only video service, but I think it’s the biggest, and it probably makes more sense to compare Facebook video to YouTube rather than Netflix because that’s a completely different kind of content.

Hackathons are these things where just all of the Facebook engineers get together and stay up all night building things. And, I mean, usually at these hackathons, I code too, just alongside everyone.

When you want to change things, you can’t please everyone. If you do please everyone, you aren’t making enough progress.

If things aren’t c, then you’re not moving fast enough. People learn by making mistakes.

I always tell people that you should only hire people to be on your team if you would work for them.

People developed planes first and then took care of flight safety. If people were focused on safety first, no one would ever have built a plane.

Don’t discount yourself, no matter what you’re doing. Everyone has a unique perspective that they can bring to the world.

I just think that VR and AR are going to be a really big deal.

Once you have a product that you are happy with, you the need to centralize things to continue growth.

The most important thing is to keep your team as small as possible.

When I started Facebook from my dorm room in 2004, the idea that my roommates and I talked about all the time was a world that was more open.

Health is certainly extremely important, and we’ve done a number of things at Facebook to help improve global health and work in that area, and I am excited to do more there, too. But the reality is that it’s not an either-or. People need to be healthy and be able to have the Internet as a backbone to connect them to the whole economy.

Advertising works most effectively when it’s in line with what people are already trying to do.

I literally coded Facebook in my dorm room and launched it from my dorm room. I rented a server for $85 a month, and I funded it by putting an ad on the side, and we’ve funded ever since by putting ads on the side.

In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well.

It takes courage to choose hope over fear.

It is important for young entrepreneurs to be adequately self-aware to know what they do not know.

When people are connected, we can just do some great things. They have the opportunity to get access to jobs, education, health, communications. We have the opportunity to bring the people we care about closer to us. It really makes a big difference.

When I was in college I did a lot of stupid things and I don’t want to make an excuse for that. Some of the things that people accuse me of are true, some of them aren’t. There are pranks, IMs.

I like making things. I don’t like getting my picture taken.

Connectivity is a human right.

My goal was never to make Facebook cool. I am not a cool person.

Our goal is not to build a platform; it’s to be cross all of them.

My goal was never to just create a company. A lot of people misinterpret that, as if I don’t care about revenue or profit or any of those things. But what not being just a company means to me is not being just that – building something that actually makes a really big change in the world.

Our mission is to connect every person in the world. You don’t do that by having a service people pay for.

Having two identities for yourself is an example of a lack of integrity.

It’s really easy to have a nice philosophy about openness, but moving the world in that direction is a different thing. It requires both understanding where you want to go and being pragmatic about getting there.

Our philosophy is that we care about people first.

Don’t discount yourself, no matter what you’re doing. Everyone has a unique perspective that they can bring to the world.

Your ability to keep doing interesting things is your willingness to be embarrassed and go back to step .

I will only hire someone to work directly for me if I would work for that person. It’s a pretty good test.

I feel like the thing we can do is celebrate people doing great work and create more cultural momentum and awareness that this is an important thing in the world. So when the next economic crisis hits and people are talking about where to cut from the budget, science isn’t the thing.

The greatest successes come from having the freedom to fail

If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.

When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power.

There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future. The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on.

Figuring out what the next big trend is tells us what we should focus on.

Ideas don’t come out fully formed , they only become clearer as you work on them . You just have to get started.

We Don’t Build Services to Make Money, We Make Money To Build Services.

A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.

Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected.

We don’t crash EVER!

I made so many mistakes in running the company so far, basically any mistake you can think of I probably made. I think, if anything, the Facebook story is a great example of how if you’re building a product that people love you can make a lot of mistakes.

Find that thing you are super passionate about.

The biggest risk is not taking any risk. In a world that is changing quickly, the only strategy that is guaranteed to fail is not taking risks.

People don’t care about what you say; they care about what you build.

The Hacker Way is an approach to building that involves continuous improvement and iteration.

The thing I really care about is the mission, making the world open.

Entrepreneurship is about creating change, not just companies.

Don’t let anyone tell you to change who you are.

The question I ask myself like almost every day is, ‘Am I doing the most important thing I could be doing?

In a world that’s changing quickly, the only strategy that is guaranteed to fail is not taking risks.

The only strategy that is guaranteed to fail is not taking risks.

People can be really smart or have skills that are directly applicable, but if they don’t really believe in it, then they are not going to really work hard.

Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.

I started the site when I was 19. I didn’t know much about business back then.

The only meat I eat is from animals I’ve killed myself.

If you’re always under the pressure of real identity, I think that is somewhat of a burden.

You are better off trying something and having it not work and learning from that than not doing anything at all.

By giving people the power to share, we’re making the world more transparent.

In terms of doing work and in terms of learning and evolving as a person, you just grow more when you get more people’s perspectives.

I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.

I’m here to build something for the long-term. Anything else is a distraction.

The question isn’t, ‘What do we want to know about people?’ It’s, ‘What do people want to tell about themselves?

I think that people just have this core desire to express who they are. And I think that’s always existed.

This is a perverse thing, personally, but I would rather be in the cycle where people are underestimating us.

I just want to make sure that we’re pushing the envelope on all the things that we do.

Our mission is to make the world more open and connected.