Without the right kind of attitude, you can’t achieve success.

Your culture is your brand.

Being humble and being successful are not mutually exclusive.

Nobody wanted to believe Jack Ma.

I like to play cards. I’m not very good, because I don’t want to calculate, I just play by instinct. But I’ve learned a lot of business philosophy by playing poker.

Without the internet, we would not be able to have this kind of growth.

A true entrepreneur is one who has the courage to keep trying.

Business is not about making money, but about solving problems.

I don’t want to be liked. I want to be respected.

People think, ‘Jack, you do too much.’

When you’re small, you have to work much harder to get attention.

30% of all people will never believe you. Do not allow your colleagues and employees to work for you. Instead, let them work for a common goal.

We have to change ourselves to adapt to the changing world.

Go big, or go home. Otherwise, you’re wasting your youth.

I don’t care about revenues.

Think globally, act locally.

Luck is very important. Of course you can’t wait for luck, because it won’t come. While you start a journey, luck may eventually come to you.

I call myself a blind man riding on a blind tiger.

If you’re still poor at 35, you deserve it.

Trust the young people; trust this generation’s innovation. They’re making things, changing innovation every day. And all the consumers are the same: they want new things, they want cheap things, they want good things, they want unique things. If we can create these kind of things for consumers, they will come.

We are on the road to making history. This is just the beginning.

Your customer is the teacher. The competitor is the research center.

Don’t hire the most qualified, hire the craziest.

Only fools use their mouth to speak. A smart man uses his brain, and a wise man uses his heart.

My vision is to build an e-commerce ecosystem that allows consumers and businesses to do all aspects of business online.

There’s a difference between your job and your career. Your job is what you do; your career is what you learn.

The first thing I did when I returned to China was start an Internet company. We didn’t have much technology back then.

It’s not that I’m smarter than others, it’s just that I stay with problems longer.

Never ever compete on prices, instead compete on services and innovation.

There’s an examination for young people to go to university. I failed it three times. I failed a lot. So I applied to 30 different jobs and got rejected. I went for a job with the police; they said, ‘You’re no good.’ I even went to KFC when it came to my city. Twenty-four people went for the job. Twenty-three were accepted.

Alibaba is about helping small businesses. Our goal is not about making money, it’s about making a difference.

We should never finish a 20-year program in two years.

A leader should have higher grit and tenacity, and be able to endure what the employees can’t.

Today is cruel. Tomorrow is crueller. And the day after tomorrow is beautiful.

I think globalization is a great thing. And now a lot of people complain about globalization; a lot of people don’t like, you know, the globalize of the concept, the idea of the results. I think the globalization is a great idea and to create a lot of jobs.

The greatest challenge for entrepreneurs is to deal with failure.

It’s not about the idea, it’s about the execution.

Success and profitability are outcomes of focusing on customers and employees, not objectives.

The world will not remember what you say, but it will certainly not forget what you have done.

Help young people. Help small guys. Because small guys will be big. Young people will have the seeds you bury in their minds, and when they grow up, they will change the world.

Your most unhappy customers are your greatest source of learning.

The very important thing you should have is patience.

It doesn’t matter if I failed. At least I passed the concept on to others. Even if I don’t succeed, someone will succeed.

I believe in two principles: Your attitude is more important than your capabilities. Similarly, your decision is more important than your capabilities!

On privacy issues, it’s just like hundreds of years ago when people said, ‘I would rather put my money under my pillow than in a bank.’ But today, banks know how to protect money much better than you do. Today, we may not have the answers to privacy issues, but I believe our young people will come up with the solutions.

It’s not about the money. It’s about the people.

You need the right people with you, not the best people.

You should learn from your competitor but never copy. Copy and you die.

When I am myself, I am happy and have a good result.

If you’ve never tried, how will you ever know if there’s any chance?

The opportunities that everyone cannot see are the real opportunities.

If you don’t give up, you still have a chance. Giving up is the greatest failure.

Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine.

No matter what your current condition, how or where you grew up, or what education or training you feel you lack, you can be successful in your chosen endeavor. It is spirit, fortitude, and hardiness that matter more than where you start.

A good boss is better than a good company.