Photoshop should be a free-to-play game. There’s not really a difference between very traditional apps and how they enhance productivity and wandering around a forest and killing bears.

We started off with a set of objectives for what we needed to communicate with the company’s identity, created several proposals intended to meet those objectives, and picked the one that did the best job.

I remember back in the early days of Microsoft that from the day that you decided that you were just going to put out an ad to a customer – and all you were usually able to tell them was that a new product was available – it was about nine months before you could actually reach the first customer.

I think it’s highly likely that we’ll continue to have high-performance graphics capability in living rooms. I’m not sure we’re all going to put down our game controllers and pick up touch screens – which is a reasonable view, I’m just not sure I buy into it

Greenlight is a bad example of an election process. We came to the conclusion pretty quickly that we could just do away with Greenlight completely, because it was a bottleneck rather than a way for people to communicate choice

Growing up in the Sacramento Valley in the ’70s, we were all pretty big into cars. Of course, I had to nerd out and be a fan of Bob Tullius’ Group 44 Jaguars instead of Corvettes/Camaros.

In order for innovation to happen, a bunch of things that aren’t happening on closed platforms need to occur. Valve wouldn’t exist today without the PC, or Epic, or Zynga, or Google. They all wouldn’t have existed without the openness of the platform.

What’s the right way to think about the distribution part of Steam? You need to worry about viruses and people trying to publish other people’s content, but the underlying thing is to eliminate that barrier between people who create stuff and people who want to have access to it.

I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people’s expectations really strongly, and the notion of a separate console platform will disappear concurrent with Apple’s announcement.

About half the people at Valve have run their own companies, so they always have the option not just to take a job at another game company, but to go start their own company. The question you always have to answer is, ‘How are we making these people more valuable than they would be elsewhere?’

We came up with the name and logo pretty much the same way we do everything else.

It used to be that you needed a $500-million-a-year company in order to reach a worldwide audience of consumers. Now, all you need is a Steam account. That changes a whole bunch of stuff. It’s kind of a boring ‘gee, information processing changes a stuff’ story, but it’s going to have an impact on every single company.

Computing lets people express their creativity and unlock solutions, and code is computing’s universal language. All young people, including girls, deserve to be fluent in the language of the future.

The internet is super smart. If you do something that is cool, that’s actually worth people’s time, then they’ll adopt it. If you do something that’s not cool and sucks, you can spend as many marketing dollars as you want, [they] just won’t.

We just always focus on quality, which can be frustrating during the wait, but which pays off when we’re done (we hope).

A store is just a collection of content. The Steam store is this very safe, boring entertainment experience. Nobody says, ‘I’m going to play the Steam store now.’

Valve wouldn’t have gotten its start.

I’m a utility infielder. There’s always somebody who is better at a specific task than I am, but I can pitch in at a bunch of different things as needed.

Computing lets people express their creativity and unlock solutions, and code is computing’s universal language. All young people, including girls, deserve to be fluent in the language of the future.

As somebody who participates in the overall PC ecosystem, it’s totally great when faster wireless networks and standards come out or when graphics get faster. Windows 8 was like this giant sadness. It just hurts everybody in the PC business.

If you look at the requirements for just one piece, like art, from one generation of games to the next, it will change radically. You need people who are adaptable because the thing that makes you the best in the world in one generation of games is going to be totally useless in the next.

Greenlight is a bad example of an election process. We came to the conclusion pretty quickly that we could just do away with Greenlight completely, because it was a bottleneck rather than a way for people to communicate choice.

The big problem that is holding back Linux is games. People don’t realize how critical games are in driving consumer purchasing behavior. We want to make it as easy as possible for the 2,500 games on Steam to run on Linux as well.

Steam is about creating tools for content creators and customers.

Traditional credentialing really doesn’t have a lot of predictive value to if people will be successful.

People who are constantly looking for the opportunity to do something new are also people who are not going to be helped by having job titles – job titles create expectations of specialization and focus which don’t map really well to creating the best possible experience for your customers.

One of the things that’s interesting is that the PC has always had a huge amount of scalability. It was sort of the wild dog that moved into Australia and killed all the local life because it could just adapt. There used to be these dedicated devices, like dedicated word processors.

Not to bang on Harvard, but I learned more in three months with those guys at Microsoft than I did the entire time I was at Harvard.

Ninety percent of games lose money; 10 percent make a lot of money. And theres a consistency around the competitive advantages you create, so if you can actually learn how to do the art, the design, and the programming, you would be consistently very profitable.

Most DRM solutions diminish the value of the product by either directly restricting a customer’s use or by creating uncertainty.

To people who traditionally charge $10,000 for a 3D animating app, we say you should be free-to-play and generate a revenue stream. Think of a 3D modeling package almost like an RPG.

If I buy a game on Steam and I’m running it on Windows, I can go to one of the Steam machines and already have the game. So you benefit as a developer; you benefit as a consumer in having the PC experience extended in the living room.

I think margins will be destroyed for a bunch of people. If that’s true, then it will be good to have alternatives to hedge against that eventuality.

Most people who end up being successful have good grades, but it’s orthogonal – there’s no extra information than if they put together a website and have bunch of fans who love coming and seeing what they’re doing.

Everybody understands that you’re supposed to say ‘our employees are our most valuable asset’ to the point where, even if it’s really true, they’re not going to really trust you until you’ve earned that – same with customers.

One of the things that’s important about family is the narrative history they create for themselves.

It feels a little bit funny coming here and telling you guys that Linux and open source are the future of gaming. It’s sort of like going to Rome and teaching Catholicism to the pope

If you look at a multi-player game, it’s the people who are playing the game who are often more valuable than all of the animations and models and game logic that’s associated with it.

A lot of times I make people better by getting stupid, distracting, bureaucratic stuff off their desk. That’s an incredibly easy way to make a senior person more productive.

Don’t ever, ever try to lie to the internet.

The culture at Valve is pretty much crowdsourced. The handbook is a wiki. One of the first things we say to new hires is, ‘You have to change something in the handbook.’

The Internet is changing what entertainment and sports is. It’s not just a few people authoring an experience for others. It’s really growing out of what everybody does.

The PC is successful because we’re all benefiting from the competition with each other. If Twitter comes along, our games benefit. If Nvidia makes better graphics technology, all the games are going to shine. If we come out with a better game, people are going to buy more PCs.

I think Windows 8 is a catastrophe for everyone in the PC space. I think we’ll lose some of the top-tier PC/OEMs, who will exit the market. I think margins will be destroyed for a bunch of people.

I consider Apple to be very closed. Let’s say you have a book business, and you are charging 5 to 7 percent gross margins; you can’t exist in an Apple world because they want 30 percent, and they don’t care that you only have 7 percent to play with

George Lucas should have distributed the “source code” to Star Wars. Millions of fans would create their own movies and stories. Most of them would be terrible, but a few would be genius.

The PS3 is a total disaster on so many levels, I think It’s really clear that Sony lost track of what customers and what developers wanted.

C’mon, people, you can’t show the player a really big bomb and not let them blow it up.

Piracy is almost always a service problem and not a pricing problem.

This isn’t working.

Piracy is almost always a service problem.

I’m a handsome man with a charming personality.

The programmers of tomorrow are the wizards of the future.

I’ve always wanted to be a giant space crab.

The easiest way to stop piracy is not by putting antipiracy technology to work. It’s by giving those people a service that’s better than what they’re receiving from the pirates.